Version Control for Landing Pages: A Growth Marketing Necessity
Landing pages are integral to growth strategies in digital marketing. They connect the gap between paid media and organic efforts, leading to conversions and thus, few assets are more effective in a marketer’s arsenal. However, many organizations still create and manage landing pages in silos, operating from random versions in design files, emails, and saved local folders. Without version control, errors abound, lessons learned from successful or underperforming campaigns are forgotten, and time is needlessly wasted. Thus, bringing version control to the table helps streamline everything by establishing a clear and accessible history of changes over time, from previous versions to understand what worked or didn’t. Landing Pages and Growth Marketing The landing page is where campaigns live and die. A fully optimized landing page reflects the ad or email that brought the traffic, reiterates the promise made, and pushes visitors down a suggested path to a call-to-action. To growth marke...