What is the scope of digital marketing in India?
We are all aware that digital marketing is everywhere, and companies worldwide are leveraging the power of digital marketing. Marketing techniques are continuously evolving as the way consumers get information is changing. From radio advertising to TV commercials and now shift towards digital marketing, we are undergoing rapid transformation. Hence, it is evident that the scope of digital marketing is huge and expanding. Digital marketing gained prominence with the rise of Internet activities during the COVID-19 pandemic. There was a gradual shift towards online activities, including ecommerce, food and grocery deliveries, entertainment, gaming, education, etc. Hence, companies have adopted digital marketing practices. And why not? Digital Marketing is one such medium that enables companies to reach a global audience without spending a fortune. Now that companies are adopting digital marketing practices increasingly, it is evident that jobs in this field will be on the rise. Individu...